LSQ Website & Branding

PROJECT DESCRIPTION

LSQ is a firm specializing in finance and payment solutions for businesses. With a dedicated team boasting 25+ years of experience, LSQ is committed to meeting client needs by adhering to their values and streamlining access to working capital. While content with their existing brand, LSQ recognized the potential for enhancement. With the launch of their new website, they sought brand guidelines aligned with the design, along with a new letterhead and digital display ads.

ROLE: Lead Designer

PROGRAMS USED

  • Adobe Xd

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Illustrator

The Challenge

LSQ wanted a more sophisticated, modern feel while keeping their existing brand colors and imagery.

My Approach

  • Kept green as the CTA color, added purple + blue accents.

  • Used large, crisp product photos for authenticity.

  • Introduced a subtle square background for depth and movement.

The Result

An engaging, interactive site with a cleaner hierarchy, stronger brand presence, and immersive visuals across desktop and mobile.

👉 View Homepage

The Challenge

After redesigning LSQ’s website, the team needed updated brand guidelines to ensure consistency across all digital assets.

My Approach

  • Incorporated website elements (three stripes, square textures, color palette).

  • Created a clean, simple layout for ease of use.

  • Added linked logo files, ready for download.

  • Provided hex codes + CMYK values for seamless color application.

  • Established paragraph & character styles for quick future updates.

The Result

A streamlined, easy-to-use guide that empowers designers and internal teams to keep LSQ’s brand consistent, modern, and accessible.

👉 View the Brand Guidelines

The Challenge

Extend LSQ’s refreshed brand identity into print and digital marketing materials.

My Approach

  • Letterhead: Minimal, professional design suited for contracts, proposals, and official documents.

  • Display Ads: Strategic layouts for digital campaigns, leveraging immersive imagery and LSQ’s distinctive cut-out style.

The Result

Consistent, versatile assets that carried LSQ’s modern brand identity seamlessly across print and web.